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The earliest stages of innovation are full of energy, and just as much uncertainty. Before things take shape, it’s easy to get lost in the swirl. That’s when clarity matters most and it’s where we come in.

We Help Teams Get Unstuck

Welcome to Spectory

We show up when things feel a little tangled - too many directions, not enough traction.
By working shoulder-to-shoulder with your team, we help clear the noise, spark momentum, and build the kind of clarity that actually moves work forward.
See Selected Work
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  • consumer understanding

    We go beyond what people say to understand what really drives their choices, so you’re building for real behavior, not wishful thinking.

  • early pipeline development

    We help you cut through the swirl and shape ideas that are actually worth chasing: grounded in reality, directionally validated, and ready for what’s next.

  • actionable growth strategy

    No fluff, no five-year plans that are only words on a slide - just sharp, focused paths to grow in ways that actually move the needle.
The Spectory Shift

In early-stage work, clarity doesn’t lead. It follows.

There’s rarely a perfect answer, just a tangle of partial information, conflicting inputs, and high stakes. We don’t wait for things to settle. We move. Because at this stage, what matters most isn’t making the “right” decision, it’s making the decision right. We move forward, not because we’re sure, but because progress depends on it.
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Whether you’re dreaming, building, or somewhere in between, I’m here to help find clarity and keep things moving.
LET’S TALK

selected projects

Legacy Brand Snacking Expansion

We leveraged JTBD, sacrificial concepts, and early-stage assumption testing to shift a heritage brand from pantry staple to snacking contender, filling a multi-year pipeline with bold, consumer-anchored ideas.
Legacy Brand Snacking Expansion

Innovation Strategy Development

We leveraged existing insights, decision science, and design thinking to help a $3B business unit define distinct, actionable strategies with ownable territories for each of its brands.
Innovation Strategy Development

Opportunity Space Exploration

Using trend-spotting, we worked with a startup to identify category expansion opportunities that existed at the intersection of founder vision, consumer desirability, and commercial feasibility, filling a pipeline for four years.
Opportunity Space Exploration
Not sure where to start? That’s usually where I come in. Reach out and let’s figure it out together.
LET’S TALK
What They’re Saying

Kate’s a phenomenal human who brings creativity, curiosity, and fun to every project. She has a rare gift for turning research into meaningful, actionable outcomes while somehow making the process engaging, inspiring, and pushing the bounds of what’s possible.

Head Product Designer Tech
What They’re Saying

I thought we were just bringing Kate in to help with a tough project, but I ended up learning more from her than I ever expected. She’s sharp and generous in equal measure, and has this way of modeling how to think, ask better questions, and stay human through it all. I walked away with better work and a better way of working.

Insights Manager
CPG
What They’re Saying

I never have to pretend things are more figured out than they are when I call Kate. She gets it because she’s lived it. I don’t have to explain the second-guessing, the internal politics, the mental load of trying to do good work in a messy environment. She understands the reality of innovation, not just the theory.

Innovation Sr. Manager
CPG
What They’re Saying

Kate has an ability to connect with consumers in a way I’ve rarely seen. Her comfort in the uncomfortable allows people open up to her in ways that are incredibly vulnerable and transcend typical consumer understanding. She gets to the heart of what really drives people, and that depth fundamentally changes how teams see their work.

Insights Director
CPG
What They’re Saying

Kate is the kind of collaborator who makes everything sharper. She doesn’t just offer perspective, she builds with you, asks the hard questions, and has a sixth sense for unlocking what matters. You leave better equipped, every time.

Innovation Director
CPG
What They’re Saying

Kate has a real talent for making sense of messy, ambiguous spaces. She helped our team find focus without ever forcing it bringing just the right mix of structure, insight, and calm. You walk away feeling clearer, more confident, and like you’re finally moving in the right direction. Our teams are routinely better after working with her.

Venture Leader
Tech

About Kate

At her core, Kate is a problem solver and storyteller. She’s a master of the messy who helps teams get unstuck. With a multi-disciplinary background in both B2C and B2B, she has a knack for connecting the dots in ways that spark creativity, especially in the earliest stages of customer understanding and pipeline development.

Kate has worked with everyone from scrappy startups to mature enterprises, always getting into the trenches alongside her clients. Her unique ability to bring together disparate teams and pieces of information allows her to balance big- picture strategy with the realities that teams experience today, driving them to action and ensuring that great ideas don’t get stuck in the clouds.

About the Network

Some projects need more than one brain. When they do, Kate brings in a trusted network of collaborators she’s worked with for years - leading experts in design, engineering, research, strategy, and more. Each team is intentionally built to bring diverse perspectives and a collaborative spirit, creating the kind of dynamic that pushes the work in smarter, more unexpected directions.

Questions?
Let’s talk

Let’s take that “what if” and turn it into “here’s what’s next.” I’m ready when you are. Whether you’re staring down a blank page, wrangling a messy idea, or just need a fresh perspective, I’m here for it. Fill out the form and let’s see what we can build together.
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Currently considering projects for October 2025 and beyond
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